Hong Kong's ·HK·COM Internet domain name registrar

SARNic is a provider and registrar of Hong Kong Internet domain names. The company has the exclusive and perpetual rights to create and register ·HK·COM Internet domain addresses. SARNic is not an Internet Service Provider (ISP), in that it does not provide dial-up or leased-line access to the Net, and it does not provide Web-hosting servicesUnlike Hong Kong's original Internet domain registry, the Hong Kong Network Information Centre (HKNIC) which is operated by the Joint University Computer Centre (JUCC), owns and operates a commercial business. While HKNIC is restricted in that it can only offer a single .com.hk Internet address to companies with registered business names, has no such limitations.

SARNic's ·HK·COM domains are available to both companies and individuals, on a first-come-first-served basis, and applicants can register as many Internet addresses as they like. This marks a radical change to Hong Kong's online landscape since it enables companies with branded products and services to extend, and protect their intellectual property rights and trademarks on the Internet.

Importantly, the ·HK·COM registry has in effect raised the potential number of Hong Kong-branded Internet addresses close to infinity. This enables Hong Kong's infopreneurs and nascent e-commerce industry to name and establish new Internet brands and identities for each of their products or services, as well as just their company name. SARNic is committed to empowering Hong Kong's businesses with a permanent and scalable presence on the Internet.

The company, originally named United MTA, was founded in 1997 focusing on integrated Internet-based fax and email services and consultancy. Seeing Hong Kong's need for a more progressive Internet domain addressing system, the company acquired the licensing rights to the domain ·HK·COM and changed the company name to SARNic.

SARNic provides various value-added services with its basic registration services, including domain name administration and management tools, as well as messaging services. All registrations, services and features are available at www.sarnic.hk.com. .